Digital Product Pricing Calculator

Find a price for your template, ebook or printable that pays back your time and hits your profit goal.

Updated September 2026
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Digital product price Pink cells are yours to edit

B11=B10/B6/(1-B7%)

Digital product price calculator. Edit the pink cells; results update instantly.
	A	B
1	Your numbers
2	Hours to create it
3	Your hourly value
4	Tools & other costs
5	Profit goal (first year)
6	Sales you expect (first year)
7	Platform fees
8
9	Results
10	Cost to create	$650.00
11	Break-even price	$12.04
12	Target price	$30.56
13	Revenue at target	$1,833.33
14	You keep after fees	$1,650.00

Digital product price+ Digital Product Launch Bundle

Estimates for planning and education only, not financial or tax advice. Always check current platform fees and your own numbers.

How to price a digital product

A digital product costs nothing to copy, but it costs time to make. Count your hours at a fair hourly value, add tools and design costs, and spread that over the number of sales you realistically expect in the first year.

Then add a profit goal on top. The target price is what you would need to charge to reach it at that number of sales, after platform fees.

The formulas behind it

Every result cell is a plain spreadsheet formula, so you can check the math or rebuild it yourself.

Cell	Result	Formula
B10	Cost to create	`=B2*B3+B4`
B11	Break-even price	`=B10/B6/(1-B7%)`
B12	Target price	`=(B10+B5)/B6/(1-B7%)`
B13	Revenue at target	`=B12*B6`
B14	You keep after fees	`=B13*(1-B7%)`

Questions people ask

How much should I charge for a digital download?

Work out your break-even price first, then compare it to similar products in your niche. If similar items sell for much less, you may need more sales, a bigger bundle or a clearer promise to justify your price.

Is it better to price low to get sales?

A very low price can bring early reviews, but it trains buyers to expect less. Many sellers launch with a modest discount off a fair price instead.