Monthly Income Goal Calculator

Turn "I want $1,000 a month" into a plan: how many sales and how many visitors that really takes.

Updated September 2026
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Income goal Pink cells are yours to edit

B9=ROUNDUP(B2/B8)

Income goal calculator. Edit the pink cells; results update instantly.
	A	B	C
1	Your numbers
2	Monthly income goal
3	Product price
4	Platform & payment fees
5	Visitors who buy		Conversion rate
6
7	Results
8	You keep per sale	$26.10
9	Sales per month	39
10	Sales per week	10
11	Visitors needed per month	1,950

Income goal+ Side Hustle Starter Kit

Estimates for planning and education only, not financial or tax advice. Always check current platform fees and your own numbers.

From income goal to daily actions

Divide your goal by what you keep per sale to get the sales you need. Divide that by your conversion rate to see how many people need to visit your shop or page. A 1% to 3% conversion rate is a common planning range for small shops, though yours may differ.

The formulas behind it

Every result cell is a plain spreadsheet formula, so you can check the math or rebuild it yourself.

Cell	Result	Formula
B8	You keep per sale	`=B3*(1-B4%)`
B9	Sales per month	`=ROUNDUP(B2/B8)`
B10	Sales per week	`=ROUNDUP(B9/4.33)`
B11	Visitors needed per month	`=ROUNDUP(B9/B5%)`

Questions people ask

What conversion rate should I use?

If you have no data yet, try 1% to 2% for planning, then replace it with your real numbers after a month of sales.

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