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UGC Rate Calculator

Quote a brand with confidence. Start from your time, then add usage rights and extras.

Updated September 2026
No sign-up. Runs in your browser.

UGC rate card Pink cells are yours to edit
B14=B12+B13
ABC
Your numbers
Script, film, edit, revisions
Brand reposts or runs it longer
Brand runs ads from your account
Results
Base price per video$125.00
Base package$375.00
Add-ons$112.50
Package quote$487.50
Effective price per video$162.50
UGC rate card+ Creator Business Tracker

Estimates for planning and education only, not financial or tax advice. Always check current platform fees and your own numbers.

How to price UGC as a beginner

Start with the time a video really takes you, including the script, filming, editing and one round of changes. Multiply by an hourly rate you are happy with. That is your base price per video.

Then charge for extras. Usage rights (how long and where the brand can use the video), paid ads from your account (often called whitelisting), raw footage and rush delivery all add value for the brand, so they add to the price.

Turning it into a rate card

Once you have a base price, list a few packages: one video, three videos, and a monthly bundle. Put the add-ons underneath as percentages or flat fees. A clear rate card saves you from negotiating from scratch every time.

The formulas behind it

Every result cell is a plain spreadsheet formula, so you can check the math or rebuild it yourself.

CellResultFormula
B11Base price per video=B3*B4
B12Base package=B11*B2
B13Add-ons=B12*(B5%+B6%+B7%+B8%)
B14Package quote=B12+B13
B15Effective price per video=B14/B2

Questions people ask

What should a beginner charge for UGC?

There is no single right number. Rates vary with niche, experience and what the brand needs. Price from your time and a fair hourly rate, then raise it as your portfolio and results grow.

What are usage rights in UGC?

Usage rights define where and for how long a brand may use your video, for example on its own social accounts for 30 days or in ads for 6 months. Longer or broader usage is worth more.

Should I charge for raw footage?

Many creators do, because raw clips let the brand make more ads from one shoot. Treat it as an add-on rather than including it for free.

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